In today’s digital age, consumers are no longer satisfied with just purchasing products—they want seamless experiences and personalized communication. If businesses fail to integrate all channels, the risk of losing customers to competitors increases significantly.
At the same time, AI is rapidly reshaping marketing, from data analytics to delivering personalized real-time customer experiences.
Apexia, a marketing consultancy serving international clients, has adopted Omnichannel Marketing + AI as its core strategy to help businesses achieve sustainable growth.
What is Omnichannel Marketing?
How it differs from Multichannel
- Multichannel: Multiple channels exist, but they operate separately. For example, a promotion on Facebook is unrelated to promotions in-store.
- Omnichannel: All channels are connected. A customer sees a social media ad → visits the website → makes a purchase via the app → picks up in-store, while their experience and data remain consistent throughout.
Key Statistic: According to Harvard Business Review, 73% of consumers use multiple channels before making a purchase decision, and customers with an omnichannel experience spend 23% more than those who use a single channel.
Omnichannel Marketing Strategies Every Business Should Know
Understanding the Customer Journey
Businesses must map out each step customers go through—seeing an ad → reading reviews → making a purchase → receiving after-sales support—in order to create a seamless experience.
Integrating Data Across All Channels
- Use CRM to store purchase history
- Consolidate data from social, website, and POS
- Apply Marketing Automation to send personalized automated messages
Example from Apexia
Apexia helped a retail business in Asia integrate LINE Official, Facebook Shop, and in-store POS. The result? Sales grew over 40% within six months.
AI in Modern Marketing
Applications of AI
- Personalization: Deliver customized offers, similar to platforms like Lazada and Shopee
- Predictive Analytics: Identify customers at risk of churn and send tailored offers to retain them
- Chatbots: Provide 24/7 customer service
PwC Statistics
- 86% of consumers are willing to pay more for a better experience
- 91% of consumers prefer brands that use AI to recommend relevant products
When Omnichannel Meets AI
A Superior Customer Experience
- Omnichannel: Keeps customers connected across all touchpoints
- AI: Analyzes and adapts in real time
The outcome? Customers receive the “right” offer at the “right” time—no matter the channel.
Real Case from Apexia
Apexia supported a European fashion brand by:
- Using AI to analyze customer behavior
- Sending personalized promotions via LINE Official
- Linking online purchases with in-store sales
Results: Online sales increased by 45%, while repeat purchases rose by 30%.
5 Marketing Trends to Watch in 2025
- Intelligent AI Chatbots – Not just answering questions, but closing sales
- Social Commerce – Direct buying on TikTok and Instagram is booming
- AR/VR Marketing – IKEA uses AR to let customers try products before purchase
- Voice Search Marketing – More users are adopting Google Assistant and Alexa
- Sustainability Marketing – Brands with strong environmental values gain higher loyalty
Key KPIs to Measure
- CLV (Customer Lifetime Value) → Long-term customer value
- Retention Rate → Percentage of repeat customers
- CPI (Cost per Install) → Cost per app installation
- ROI (Return on Investment) → Marketing return on spend
Act Now to Seize Opportunities
The business world waits for no one, and customers are always ready to switch brands if they don’t get the experience they expect. Integrating Omnichannel Marketing + AI is no longer optional—it is a requirement for modern marketing.
If you’re seeking a marketing partner that understands both global trends and local market nuances, Apexia is ready to help your business achieve long-term success.